PRIVACY05 May 2024

Privacy Policy


This Privacy Policy describes how B.A.F.E collects, uses and shares personal information (defined below) we learn about individuals (“you”, “your”) when:

Please note that some B.A.F.E-affiliated companies (“B.A.F.E Affiliates”) maintain a separate website and display a separate Privacy Policy. The privacy policy displayed on the website of a B.A.F.E Affiliate supersedes this Privacy Policy for purposes of that B.A.F.E Affiliate.

Your Consent

Please review this Privacy Policy carefully. By using our Sites or interacting with us through channels where this Privacy Policy is posted, you are agreeing to the collection, use, sharing and retaining your personal information as described in this Privacy Policy. If you do not agree with the terms in this Privacy Policy, please do not use our Sites or other services and do not provide your personal information to us.

We may make changes in this Privacy Policy from time to time, so be sure to reread it from time to time. Changes to this Privacy Policy will be posted on our Sites and will be effective when posted. Your continued use of our Sites or communications with us following the posting of any changes constitutes your acceptance of our Privacy Policy as revised.

Personal Information We Collect

What is Personal Information?

We use the term “personal information” in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked, or could reasonably be linked, directly or indirectly, with you. This Privacy Policy does not cover information that is publicly available, aggregated or anonymized, collected by social media or third-party websites you reach by navigating from links on our Site, or information about B.A.F.E personnel.

Categories of Information We Collect

The categories of personal information we collected and used for our business and commercial purposes during the past 12 months include the following: personal identifiers (e.g., name, e-mail and postal address, government-issued identification numbers and account password); consumer information (e.g., telephone number, credit card and bank account information); commercial activity (e.g., credit reports, B.A.F.E and B.A.F.E Affiliate transaction history); location; device and internet activity including your device identifiers and internet browsing history (“Usage Information”). We may also obtain professional and employment-related information, educational information and personal characteristics. We maintain customer profile records that combine information from various sources about, for example, your transactions, home needs, preferences, interests and experiences with us.

Specific Types of Personal Information You May Provide

Sensitive Information

Some information we receive from you, B.A.F.E Affiliates, or other sources you authorize to provide it to us may be considered “sensitive” under the laws of certain jurisdictions (“Sensitive Information”). When we request Sensitive Information, we and any B.A.F.E Affiliate we share it with will use Sensitive Information only for purposes we reasonably believe you would expect based on the products or services you request, your interactions with us, or as authorized by law. Unless we request Sensitive Information for a specific purpose (for example to obtain credit information for a home purchase or in connection with special accommodations for your home design), we ask that you not send or disclose any Sensitive Information including financial and medical information, to B.A.F.E.

Usage Information

Data about your device and online activities is collected automatically when you visit our Sites, including:

Information from B.A.F.E Affiliates

Information from Business Partners and Other Sources